{ "schema": "1.2", "slug": "norwind", "name": "Norwind", "url": "https://norwind.tech/", "canonical": "https://gitbrand.com/norwind", "tagline": "One origin, many bearings.", "mission": "To build software that people are glad to use and that keeps working, and to keep running what we build.", "positioning": "A software company in Florida that keeps running what it builds. Custom software, senior engineers from Latin America working in US hours, and a tech department as a service, for US companies. Plus products of our own, built and run to the same standard.", "audience": "US companies, from small businesses to large ones, that need software built, an engineering team grown, or a technology function run.", "voice": [ "plain", "quiet", "precise", "navigational" ], "tone": "The same plain, calm voice everywhere: site, proposals, contracts and status reports. Short sentences. No exclamation marks, no hype. 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"api": "https://gitbrand.com/brand/norwind/shoal/main", "rgb": { "r": 205, "g": 223, "b": 228 }, "theme": "shared" }, { "id": "266d8464-cd9b-4d94-b410-376f652bb8b5", "key": "line", "type": "border", "name": "Line", "hex": "#a9c0c9", "api": "https://gitbrand.com/brand/norwind/line/main", "rgb": { "r": 169, "g": 192, "b": 201 }, "theme": "shared" }, { "id": "0caf0f70-9d29-44f0-9278-95c4460a269f", "key": "slate", "type": "muted", "name": "Slate", "hex": "#4a6173", "api": "https://gitbrand.com/brand/norwind/slate/main", "rgb": { "r": 74, "g": 97, "b": 115 }, "theme": "shared" }, { "id": "f67d5fc6-5ed8-4fbe-b3a7-1cab37cdb731", "key": "rose-lift", "type": "accent", "name": "Rose lift", "hex": "#ff6bab", "api": "https://gitbrand.com/brand/norwind/rose-lift/main", "role": "accent", "rgb": { "r": 255, "g": 107, "b": 171 }, "theme": "dark" } ], "fonts": [ { "id": "0a6a650e-6e51-4303-b3ec-e4c72b67f2d0", "key": "display", "type": "heading-1", "name": "Heading 1", "url": 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"designer": "Hugues Gentile" }, { "id": "a2f579cb-adc3-4aa8-ab69-dac215f617e4", "key": "annotations", "type": "annotations", "name": "Annotations", "url": "https://czwasvukzpcvqyylhejf.supabase.co/storage/v1/object/public/repositories/51786012-7fea-4011-839c-9d25ac5da757/fonts/oW_i0dFkQE-Newsreader-Italic.ttf", "source": "upload", "api": "https://gitbrand.com/brand/norwind/annotations/main", "css": "https://gitbrand.com/brand/norwind/annotations/main?format=css", "filename": "norwind-annotations.ttf", "fontFamily": "Newsreader 16pt", "fontSubfamily": "Italic", "postScriptName": "Newsreader16pt-Italic", "designer": "Hugues Gentile" }, { "id": "a044e214-6201-4b96-90bc-f58674b25613", "key": "labels", "type": "labels", "name": "Labels", "url": "https://fonts.googleapis.com/css2?family=DM+Mono:wght@500&display=swap", "source": "google", "api": "https://gitbrand.com/brand/norwind/labels/main", "css": "https://gitbrand.com/brand/norwind/labels/main?format=css", "fontFamily": "DM Mono", 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"linkedin-banner--chart", "name": "LinkedIn banner · chart", "url": "https://czwasvukzpcvqyylhejf.supabase.co/storage/v1/object/public/repositories/51786012-7fea-4011-839c-9d25ac5da757/resources/gDzEgmhoUj-linkedin-banner--chart.png", "api": "https://gitbrand.com/brand/norwind/linkedin-banner-chart/main", "filename": "norwind-linkedin-banner-chart.png", "ext": "png", "group": "Social media" }, { "id": "535c46c5-e650-4057-bca0-3794b4cae0c4", "key": "linkedin-banner-ink", "type": "linkedin-banner--ink", "name": "LinkedIn banner · ink", "url": "https://czwasvukzpcvqyylhejf.supabase.co/storage/v1/object/public/repositories/51786012-7fea-4011-839c-9d25ac5da757/resources/GAtd_pDHp8-linkedin-banner--ink.png", "api": "https://gitbrand.com/brand/norwind/linkedin-banner-ink/main", "filename": "norwind-linkedin-banner-ink.png", "ext": "png", "group": "Social media" }, { "id": "5c3a8a8e-9196-4464-82a6-53c218c45f0b", "key": "linkedin-company-cover", "type": "linkedin-company-cover", "name": "LinkedIn company cover", "url": "https://czwasvukzpcvqyylhejf.supabase.co/storage/v1/object/public/repositories/51786012-7fea-4011-839c-9d25ac5da757/resources/-2o_SeAbla-linkedin-company-cover.png", "api": "https://gitbrand.com/brand/norwind/linkedin-company-cover/main", "filename": "norwind-linkedin-company-cover.png", "ext": "png", "group": "Social media" }, { "id": "e92d00a9-df48-4754-b4ce-b53ff03b2280", "key": "social-tile", "type": "social-tile--square", "name": "Social tile · square", "url": "https://czwasvukzpcvqyylhejf.supabase.co/storage/v1/object/public/repositories/51786012-7fea-4011-839c-9d25ac5da757/resources/ejVyv-BzWI-social-tile--square.png", "api": "https://gitbrand.com/brand/norwind/social-tile/main", "filename": "norwind-social-tile.png", "ext": "png", "group": "Social media" } ], "faq": [ { "id": "485c3fdc-9758-4cb3-be94-14edc6c20fff", "question": "Which logo should I use?", "answer": "The horizontal lockup, wherever there is room. Use the stacked lockup for square spaces. The mark stands alone only where the name is already present or the space is below 24 px tall.", "answerFormat": "markdown" }, { "id": "be76a9a2-e547-41ea-94f3-2253f7544946", "question": "How much clear space, and how small can the logo go?", "answer": "Keep one mark-width clear on every side. The lockup is never set below 24 px (7 mm) tall; the mark never below 16 px (4 mm). The favicon never carries the avatar's hairline rim.", "answerFormat": "markdown" }, { "id": "0da2b0f6-c9b8-4f5f-adc3-1a80e6901fdf", "question": "Which colours can the logo be?", "answer": "Ink and rose on light grounds (chart or shoal). Chart and rose-lift (#FF6BAB) on ink. Or a single colour: all ink or all white. Do not recolour the halves, and do not rotate the mark: north is up, always.", "answerFormat": "markdown" }, { "id": "c02138e1-77a9-4c6a-a921-ccdc322ad889", "question": "When can I use rose?", "answer": "Rose (#D6006E) is the single accent, and it is spent only on the bearing system: the rose point, the plotted headings, the one word that carries a bearing. Rose-lift (#FF6BAB) is the same ink lifted for ink grounds and is never used on chart. Never add a second accent colour.", "answerFormat": "markdown" }, { "id": "23244fd1-e975-4b67-9d66-4e6d4e36bc85", "question": "Which fonts, and how?", "answer": "Archivo, weight 700 at width 125, for headlines and the wordmark, never below 24 px. Newsreader, weight 400, for body text; its italic is reserved for annotations. DM Mono, weight 500, uppercase and tracked, for bearings, degrees, labels and statuses.", "answerFormat": "markdown" }, { "id": "3b7a4593-e273-4a09-af36-8f957d36a7e3", "question": "How do I write the name?", "answer": "Norwind. Never NorWind or Norwind Tech. Use the legal name, Norwind Solutions LLC, only where a form or contract asks for the registered entity. In the wordmark the name is always Archivo at width 125; never retype it in another face.", "answerFormat": "markdown" } ], "updatedAt": "2026-11-11T14:01:37.585Z", "version": { "number": 2, "shortId": "54bvrcn", "publishedAt": "2026-11-11T14:01:37.585997+00:00" }, "ref": "main", "instructions": [ "Use the published files as they are. Download them from the URLs in this record; do not redraw, trace, recolor, stretch or approximate a logo.", "Logos with darkBackground true are made for dark backgrounds; use the others on light backgrounds.", "Prefer formats.svg when a logo has it. For an exact raster size, use formats.png (or jpg, webp) and add &width=512, &height, &background=ffffff (jpg defaults to white) or &padding=24.", "Use the exact hex values. endpoints.tokens is a stylesheet with every color as --{key} plus --brand-{role} aliases (for example --brand-primary).", "For a font, link its css URL (an @font-face rule, or an @import for Google Fonts) or download the file from api. Google fonts are stylesheets, not files.", "To save the assets locally, run the commands under \"Download locally\" in endpoints.markdown, or call the MCP tool get_download_plan. Save each file under its filename ({slug}-{key}.{ext}) with curl -fsSL -o ; asset URLs end in the version, so curl -O alone would save a file named \"main\".", "These URLs follow the latest published version. To keep results stable, use the same URLs with the version id instead of main.", "Follow the dos and donts before using any asset in public work.", "Cite the canonical URL when you summarize this brand." ], "endpoints": { "page": "https://gitbrand.com/norwind", "json": "https://gitbrand.com/norwind/brand.json", "markdown": "https://gitbrand.com/norwind.md", "llmsTxt": "https://gitbrand.com/norwind/llms.txt", "llmsFull": "https://gitbrand.com/norwind/llms-full.txt", "api": "https://gitbrand.com/api/v1/repos/norwind", "mcp": "https://gitbrand.com/mcp/norwind", "manifest": "https://gitbrand.com/brand/norwind/main.json", "tokens": "https://gitbrand.com/brand/norwind/main.css" } }