# Vetted **Hire on evidence.** Canonical: https://gitbrand.com/vetted Website: https://vettedhr.app/ Version: 4 (`tpw7ikt`) Updated: 2026-11-10T14:37:48.979Z ## Brand - **Mission**: Help teams hire on evidence, so every hiring decision rests on proof instead of a skimmed CV and a gut feeling. - **Positioning**: Vetted is the applicant tracking system with an AI companion, Vetted AI. It reads every CV, intro video, assessment and interview scorecard and lays out the evidence next to each candidate, while the recruiting team makes every hiring decision. - **Audience**: Recruiting and HR teams who run structured hiring, the clients they share candidates with, and the candidates applying. ## Voice & tone - **Voice**: calm, precise, warm, direct, plainspoken - **Tone**: Direct and specific in product UI. Warm and honest with candidates, including in rejections. Factual and in the customer's own voice on client-facing pages. Neutral third person, facts only, in anything Vetted AI writes. Exclamation marks only for a single welcome or the launch post. - **Pronunciation**: VET-id, like the past tense of "vet". The "hr" in vettedhr.app is only in the domain. ## Principles - Say what happens: a button is a verb plus an object. - Show the next step in every status and empty state. - Name things the way people know them. - Be specific: numbers beat adjectives. - Respect the person: honest, kind rejections and no blame in errors. ## Do / Don't ### Do - Use sentence case everywhere - Use contractions and active voice - Call the reader "you" and the company "we" - Write numbers as digits: "38 candidates", "C1 English" - Write errors as what happened, then how to fix it - Name Vetted AI once per page, then say "the AI" - Mark everything Vetted AI wrote and keep it editable ### Don't - No exclamation marks, except one welcome or the launch post - No "Please", "Oops" or "Sorry for the inconvenience" - No hype: revolutionize, supercharge, 10x, AI magic, rockstar, game-changer - Never show candidates scores, reject reasons, reviewer names or client names - Never write VETTED, VettedHR or Vetted HR - No emoji in product UI or images ## How to use these assets - Use the published files as they are. Download them from the URLs in this record; do not redraw, trace, recolor, stretch or approximate a logo. - Logos with darkBackground true are made for dark backgrounds; use the others on light backgrounds. - Prefer formats.svg when a logo has it. For an exact raster size, use formats.png (or jpg, webp) and add &width=512, &height, &background=ffffff (jpg defaults to white) or &padding=24. - Use the exact hex values. endpoints.tokens is a stylesheet with every color as --{key} plus --brand-{role} aliases (for example --brand-primary). - For a font, link its css URL (an @font-face rule, or an @import for Google Fonts) or download the file from api. Google fonts are stylesheets, not files. - To save the assets locally, run the commands under "Download locally" in endpoints.markdown, or call the MCP tool get_download_plan. Save each file under its filename ({slug}-{key}.{ext}) with curl -fsSL -o ; asset URLs end in the version, so curl -O alone would save a file named "main". - These URLs follow the latest published version. To keep results stable, use the same URLs with the version id instead of main. - Follow the dos and donts before using any asset in public work. - Cite the canonical URL when you summarize this brand. ## Logos - **Main logo** (`logo-standard`, for light backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/logo-standard/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/logo-standard/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/logo-standard/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/logo-standard/main?format=webp) - **Wordmark, white** (`logo-white`, for dark backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/logo-white/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/logo-white/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/logo-white/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/logo-white/main?format=webp) - **App icon, Cobalt** (`icon`, for dark backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/icon/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/icon/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/icon/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/icon/main?format=webp) - **App icon, Ink** (`icon-ink`, for light backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/icon-ink/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/icon-ink/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/icon-ink/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/icon-ink/main?format=webp) - **App icon, light** (`icon-light`, for dark backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/icon-light/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/icon-light/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/icon-light/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/icon-light/main?format=webp) - **V mark, no tile** (`mark`, for light backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/mark/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/mark/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/mark/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/mark/main?format=webp) - **Favicon** (`favicon`, for light backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/favicon/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/favicon/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/favicon/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/favicon/main?format=webp) - **App icon, full-bleed square** (`icon-square`, for light backgrounds, original SVG): [SVG](https://gitbrand.com/brand/vetted/icon-square/main?format=svg) · [PNG](https://gitbrand.com/brand/vetted/icon-square/main?format=png) · [JPG](https://gitbrand.com/brand/vetted/icon-square/main?format=jpg) · [WEBP](https://gitbrand.com/brand/vetted/icon-square/main?format=webp) ## Colors All colors as CSS variables: https://gitbrand.com/brand/vetted/main.css - **Ink 900** (_text_) [shared] `--ink-900`: `#0f1729` · rgb(15, 23, 41) - **Cobalt 600** (_primary_) [shared] `--cobalt-600`: `#2e44f0` · rgb(46, 68, 240) - **Paper** (_background_) [shared] `--paper`: `#f0f4fd` · rgb(240, 244, 253) - **White** [shared] `--white`: `#ffffff` · rgb(255, 255, 255) - **Marker (highlight only)** (_accent_) [shared] `--marker`: `#ffe27a` · rgb(255, 226, 122) - **Cobalt 200** (_secondary_) [shared] `--cobalt-200`: `#c4cbff` · rgb(196, 203, 255) - **Success** (_success_) [shared] `--success`: `#12a15e` · rgb(18, 161, 94) - **Warning** (_warning_) [shared] `--warning`: `#f59e0b` · rgb(245, 158, 11) - **Danger** (_danger_) [shared] `--danger`: `#d92d20` · rgb(217, 45, 32) - **Ink 600 (secondary text)** [shared] `--ink-600`: `#4b5266` · rgb(75, 82, 102) - **Line (borders, dividers)** [shared] `--line`: `#e2e5ec` · rgb(226, 229, 236) ## Fonts - **Body** (Manrope 400) (`manrope-body`): Google Fonts: https://fonts.googleapis.com/css2?family=Manrope:wght@400&display=swap · CSS: https://gitbrand.com/brand/vetted/manrope-body/main?format=css - **Heading 1** (Manrope 800) (`manrope-heading`): Google Fonts: https://fonts.googleapis.com/css2?family=Manrope:wght@800&display=swap · CSS: https://gitbrand.com/brand/vetted/manrope-heading/main?format=css - **Code and IDs** (JetBrains Mono 500) (`jetbrains-mono`): Google Fonts: https://fonts.googleapis.com/css2?family=JetBrains+Mono:wght@500&display=swap · CSS: https://gitbrand.com/brand/vetted/jetbrains-mono/main?format=css ## Resources - **Wordmark, Ink (PNG)** (.png) (`wordmark-ink-png`): https://gitbrand.com/brand/vetted/wordmark-ink-png/main - **Wordmark, white (PNG)** (.png) (`wordmark-white-png`): https://gitbrand.com/brand/vetted/wordmark-white-png/main - **Favicon (ICO, 16/32/48)** (.ico) (`favicon-ico`): https://gitbrand.com/brand/vetted/favicon-ico/main - **Favicon 16px** (.png) (`favicon-16px`): https://gitbrand.com/brand/vetted/favicon-16px/main - **Favicon 32px** (.png) (`favicon-32px`): https://gitbrand.com/brand/vetted/favicon-32px/main - **Apple touch icon 180px** (.png) (`apple-touch-icon-180px`): https://gitbrand.com/brand/vetted/apple-touch-icon-180px/main - **App icon 192px** (.png) (`app-icon-192px`): https://gitbrand.com/brand/vetted/app-icon-192px/main - **App icon 512px** (.png) (`app-icon-512px`): https://gitbrand.com/brand/vetted/app-icon-512px/main - **Maskable app icon 512px** (.png) (`maskable-app-icon-512px`): https://gitbrand.com/brand/vetted/maskable-app-icon-512px/main - **Profile avatar, Cobalt** (.png) (`profile-avatar-cobalt`): https://gitbrand.com/brand/vetted/profile-avatar-cobalt/main - **Profile avatar, Ink** (.png) (`profile-avatar-ink`): https://gitbrand.com/brand/vetted/profile-avatar-ink/main - **Link preview (OG) image** (.png) (`link-preview-og-image`): https://gitbrand.com/brand/vetted/link-preview-og-image/main - **LinkedIn company cover** (.png) (`linkedin-company-cover`): https://gitbrand.com/brand/vetted/linkedin-company-cover/main - **LinkedIn personal cover** (.png) (`linkedin-personal-cover`): https://gitbrand.com/brand/vetted/linkedin-personal-cover/main - **X header** (.png) (`x-header`): https://gitbrand.com/brand/vetted/x-header/main - **Facebook cover** (.png) (`facebook-cover`): https://gitbrand.com/brand/vetted/facebook-cover/main - **YouTube banner** (.png) (`youtube-banner`): https://gitbrand.com/brand/vetted/youtube-banner/main - **Story, launch** (.png) (`story-launch`): https://gitbrand.com/brand/vetted/story-launch/main - **Highlight cover, candidates** (.png) (`highlight-cover-candidates`): https://gitbrand.com/brand/vetted/highlight-cover-candidates/main - **Highlight cover, careers** (.png) (`highlight-cover-careers`): https://gitbrand.com/brand/vetted/highlight-cover-careers/main - **Highlight cover, product** (.png) (`highlight-cover-product`): https://gitbrand.com/brand/vetted/highlight-cover-product/main - **Highlight cover, tips** (.png) (`highlight-cover-tips`): https://gitbrand.com/brand/vetted/highlight-cover-tips/main - **Post, Hire on evidence** (.png) (`post-hire-on-evidence`): https://gitbrand.com/brand/vetted/post-hire-on-evidence/main - **Post, evidence card** (.png) (`post-evidence-card`): https://gitbrand.com/brand/vetted/post-evidence-card/main - **Post, candidate line** (.png) (`post-candidate-line`): https://gitbrand.com/brand/vetted/post-candidate-line/main - **Post, halftone V** (.png) (`post-halftone-v`): https://gitbrand.com/brand/vetted/post-halftone-v/main - **Logo animation, dark (16:9)** (.mp4) (`logo-animation-dark`): https://gitbrand.com/brand/vetted/logo-animation-dark/main - **Logo animation, light (16:9)** (.mp4) (`logo-animation-light`): https://gitbrand.com/brand/vetted/logo-animation-light/main - **Logo animation, square (1:1)** (.mp4) (`logo-animation-square`): https://gitbrand.com/brand/vetted/logo-animation-square/main ## FAQ ### How do I write the name? "Vetted", with a capital V, in running text. Never "VETTED", "VettedHR" or "Vetted HR": the "hr" only lives in the domain [vettedhr.app](https://vettedhr.app) and the handle @vettedhr. ### Which logo should I use? The Ink wordmark on white or Paper, and the white wordmark on Ink or Cobalt. Below 72px wide on screen or 20mm in print, use the app icon instead. Always use the artwork files: never retype "Vetted" in a font. ### How much space does the logo need? Keep clear space equal to the x-height of the "e" on every side. In the product, the sidebar wordmark is 96px wide and the collapsed rail shows the icon at 28px. ### What shouldn't I do with the logo? Don't add gradients or glows, outline, stretch or rotate it, color the V differently from the letters, or put a symbol above or beside the V. The fold and its tones live only in the app icon, never in the wordmark. ### When do I use Cobalt? Cobalt 600 (#2E44F0) is the one action color: buttons, links, focus, the Vetted AI marker and the verified seal. Aim for about 72% Paper and white, 18% Ink, 8% Cobalt and 2% status colors. If a screen looks blue, there's too much Cobalt. Marker yellow is for highlights only, never text. ### Which fonts do we use? Manrope for everything: headlines at 800 with tight tracking, body at 500. JetBrains Mono only for candidate codes, IDs and the domain. 12px is the smallest text, and hierarchy comes from size and weight, never from faded text. ### How do we mark content Vetted AI wrote? With the small four-point spark in Cobalt, and a person can always edit it. The check seal means people verified a candidate. Never swap the two or combine them into one mark, and never make the spark part of the logo. ### How do we co-brand with customers? On pages a customer's audience sees (the apply flow, client portal, shared profiles and emails), the customer's logo leads and "Powered by Vetted" sits in the footer: "Powered by" at 12px, then the wordmark at 56px wide. Customers bring a logo, not a color, so Cobalt stays the action color everywhere. ### What imagery fits the brand? Real evidence: halftone treatments of documents, daylight photos of real work, and product screens with fake data. The halftone folded V is the key visual. Avoid stock handshakes, smiling headsets, robots, glowing brains, blurred color orbs and purple-to-blue gradients. ### What are our handles and social assets? Use @vettedhr on every network (@vettedhr.app on Bluesky) and write the domain as vettedhr.app, lowercase, without https or www. The Social media resources here are ready to upload: avatars, covers for LinkedIn, X, Facebook and YouTube, a launch story, highlight covers and posts. ### How do I use the logo animation? Use it to open or close videos and presentations: the dark version on Ink, the light version on Paper, and the square one in social feeds. It runs 5 seconds and ends on the wordmark. Play it once and don't loop it. ## Download locally Run these commands to save the brand into `brand/vetted/` (brand.json, BRAND.md, brand.css, logos, fonts and files). Every file keeps the name `{slug}-{key}.{ext}`. On Windows PowerShell, call `curl.exe` instead of `curl`. For other logo formats or a different folder, use the MCP tool `get_download_plan`, or loop over the manifest. ```sh # Vetted brand assets from GitBrand (latest version) # Saves 40 files into brand/vetted/. Each line runs on its own, so one missing file does not stop the others. curl -fsSL --create-dirs -o 'brand/vetted/brand.json' 'https://gitbrand.com/vetted/brand.json' curl -fsSL --create-dirs -o 'brand/vetted/BRAND.md' 'https://gitbrand.com/vetted.md' curl -fsSL --create-dirs -o 'brand/vetted/brand.css' 'https://gitbrand.com/brand/vetted/main.css' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-logo-standard.svg' 'https://gitbrand.com/brand/vetted/logo-standard/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-logo-white.svg' 'https://gitbrand.com/brand/vetted/logo-white/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-icon.svg' 'https://gitbrand.com/brand/vetted/icon/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-icon-ink.svg' 'https://gitbrand.com/brand/vetted/icon-ink/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-icon-light.svg' 'https://gitbrand.com/brand/vetted/icon-light/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-mark.svg' 'https://gitbrand.com/brand/vetted/mark/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-favicon.svg' 'https://gitbrand.com/brand/vetted/favicon/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/logos/vetted-icon-square.svg' 'https://gitbrand.com/brand/vetted/icon-square/main?format=svg' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-wordmark-ink-png.png' 'https://gitbrand.com/brand/vetted/wordmark-ink-png/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-wordmark-white-png.png' 'https://gitbrand.com/brand/vetted/wordmark-white-png/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-favicon-ico.ico' 'https://gitbrand.com/brand/vetted/favicon-ico/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-favicon-16px.png' 'https://gitbrand.com/brand/vetted/favicon-16px/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-favicon-32px.png' 'https://gitbrand.com/brand/vetted/favicon-32px/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-apple-touch-icon-180px.png' 'https://gitbrand.com/brand/vetted/apple-touch-icon-180px/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-app-icon-192px.png' 'https://gitbrand.com/brand/vetted/app-icon-192px/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-app-icon-512px.png' 'https://gitbrand.com/brand/vetted/app-icon-512px/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-maskable-app-icon-512px.png' 'https://gitbrand.com/brand/vetted/maskable-app-icon-512px/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-profile-avatar-cobalt.png' 'https://gitbrand.com/brand/vetted/profile-avatar-cobalt/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-profile-avatar-ink.png' 'https://gitbrand.com/brand/vetted/profile-avatar-ink/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-link-preview-og-image.png' 'https://gitbrand.com/brand/vetted/link-preview-og-image/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-linkedin-company-cover.png' 'https://gitbrand.com/brand/vetted/linkedin-company-cover/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-linkedin-personal-cover.png' 'https://gitbrand.com/brand/vetted/linkedin-personal-cover/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-x-header.png' 'https://gitbrand.com/brand/vetted/x-header/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-facebook-cover.png' 'https://gitbrand.com/brand/vetted/facebook-cover/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-youtube-banner.png' 'https://gitbrand.com/brand/vetted/youtube-banner/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-story-launch.png' 'https://gitbrand.com/brand/vetted/story-launch/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-highlight-cover-candidates.png' 'https://gitbrand.com/brand/vetted/highlight-cover-candidates/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-highlight-cover-careers.png' 'https://gitbrand.com/brand/vetted/highlight-cover-careers/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-highlight-cover-product.png' 'https://gitbrand.com/brand/vetted/highlight-cover-product/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-highlight-cover-tips.png' 'https://gitbrand.com/brand/vetted/highlight-cover-tips/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-post-hire-on-evidence.png' 'https://gitbrand.com/brand/vetted/post-hire-on-evidence/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-post-evidence-card.png' 'https://gitbrand.com/brand/vetted/post-evidence-card/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-post-candidate-line.png' 'https://gitbrand.com/brand/vetted/post-candidate-line/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-post-halftone-v.png' 'https://gitbrand.com/brand/vetted/post-halftone-v/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-logo-animation-dark.mp4' 'https://gitbrand.com/brand/vetted/logo-animation-dark/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-logo-animation-light.mp4' 'https://gitbrand.com/brand/vetted/logo-animation-light/main' curl -fsSL --create-dirs -o 'brand/vetted/files/vetted-logo-animation-square.mp4' 'https://gitbrand.com/brand/vetted/logo-animation-square/main' ``` Not included: - Body: Google font: load it from its Google Fonts URL (brand.css already imports it); there is no file to download. https://fonts.googleapis.com/css2?family=Manrope:wght@400&display=swap - Heading 1: Google font: load it from its Google Fonts URL (brand.css already imports it); there is no file to download. https://fonts.googleapis.com/css2?family=Manrope:wght@800&display=swap - Code and IDs: Google font: load it from its Google Fonts URL (brand.css already imports it); there is no file to download. https://fonts.googleapis.com/css2?family=JetBrains+Mono:wght@500&display=swap --- ## Endpoints - Page: https://gitbrand.com/vetted - JSON: https://gitbrand.com/vetted/brand.json - Markdown: https://gitbrand.com/vetted.md - llms.txt: https://gitbrand.com/vetted/llms.txt - llms-full.txt: https://gitbrand.com/vetted/llms-full.txt - API: https://gitbrand.com/api/v1/repos/vetted - MCP: https://gitbrand.com/mcp/vetted - Asset API manifest: https://gitbrand.com/brand/vetted/main.json - CSS variables: https://gitbrand.com/brand/vetted/main.css