By EnzRossiBrand assets
Logos
8Download in vector or raster formats. Toggle a dark background to preview reverse versions.
Wordmark, white
App icon, Cobalt
App icon, Ink
App icon, light
V mark, no tile
Favicon
App icon, full-bleed square
Color system
Color palette
11Click any value to copy. Export the full palette as CSS, Sass, Tailwind, JSON, plain text, or an SVG swatch sheet.
Brand kit
Resources
29Brand guidelines, style sheets, and other downloadable files.
Identity
Brand voice
Mission, tone and the principles that keep every touchpoint feeling like the same brand.
Help
Frequently asked questions
11Common questions about how to use these assets.
For AI agents
Use with AI
Give any AI tool this brand in one step: a prompt to paste, a link to fetch, or an MCP server to connect.
Copy the brand as a prompt
Everything an assistant needs to stay on brand: voice, principles, palette and the primary logo, written as a system prompt. Paste it at the start of any chat.
You are writing on behalf of "Vetted". Tagline: Hire on evidence. Mission: Help teams hire on evidence, so every hiring decision rests on proof instead of a skimmed CV and a gut feeling. Positioning: Vetted is the applicant tracking system with an AI companion, Vetted AI. It reads every CV, intro video, assessment and interview scorecard and lays out the evidence next to each candidate, while the recruiting team makes every hiring decision. Primary audience: Recruiting and HR teams who run structured hiring, the clients they share candidates with, and the candidates applying. Voice anchors: calm, precise, warm, direct, plainspoken. Tone: Direct and specific in product UI. Warm and honest with candidates, including in rejections. Factual and in the customer's own voice on client-facing pages. Neutral third person, facts only, in anything Vetted AI writes. Exclamation marks only for a single welcome or the launch post. Principles: …