The right logo. Every time.
Put your logo versions side by side so nobody has to guess which file to use.
SVG, PNG & JPG exports
Brand asset management, made simple
Your brand assets.
One link.
Ready to use.
Stop digging through folders and resending files. Bring your logos, colors, fonts and brand guidance together in one place your team can actually use.
Free plan available · Public or private sharing
Forma / Brand assets01 / 03
Forma
Colors
#985942
Typography
Aa Bb Cc
Poppins
Objects & interiorsLogos · Colors · Fonts
For designersHand off a brand, not a folder. For agenciesGive every client a shared home. For teamsFind the right assets yourself.
Less searching. More creating.
Everything they need.
Right where they need it.
The next time someone asks for your logo, send your brand link. The files, colors and instructions are already there.
Get the color right.
Share a named palette with exact values your designers and developers can copy.
Named colors & palette exports
Keep every word on brand.
Let collaborators preview your fonts with their own text before downloading.
Font previews & downloads
Make the handoff complete.
Keep guidelines, templates and supporting files beside the assets they explain.
Resources in one place
Choose who gets access.
Share openly, add a password or limit access to repository members.
Public, password or member access
Share the thinking, too.
Give people your voice, principles and usage guidance, not just a collection of files.
Written brand context
Take a look inside
A brand kit people
can actually use.
Give your collaborators more than a download folder. Let them see the logo, copy a color and try the type before they put your brand to work.
Forma / Brand kitIllustrative example
forma.
forma.
Light and dark versions, together. In your repository, export SVG logos as SVG, PNG or JPG.
How it works
From scattered files to a shared brand.
Three steps to a handoff you can keep using.
01Step 1
Create your brand kit
Sign in, name your brand and give it a dedicated repository.
02Step 2
Make it yours
Add your logos, colors and fonts. Include the resources and guidance people need.
03Step 3
Share your brand link
Choose who can access it, then send one link to your team, clients or partners.
Brand context for your tools
Your brand guidance.
Ready for AI, too.
Give AI tools a source for your colors, voice and assets. Enable AI access on a public repository to share structured context through JSON, Markdown, llms.txt and MCP.
Explore AI access →Brand guidance / Illustrative example
Name: Forma Voice: Clear, thoughtful, direct Colors: Terracotta, forest, paper Assets: Logos, fonts, resources
Opt-in for public repositories · Private brands stay excluded
FAQ
A few things before you start.
Clear answers about access, assets and your first brand kit.
Still have a question? Talk to us or see the plans.