GitBrand

Features

Seven things a brand kit needs. Nothing it doesn’t.

A GitBrand repository is one page at gitbrand.com/your-brand with logos, colors, fonts, resources and a FAQ, one access setting, and machine-readable versions for AI tools. Repositories live in a company, where your team works with clear roles. This page walks through each part.

01 · Logos

Upload one SVG. Hand out every format.

Logos are uploaded as SVG and exported on demand as SVG, PNG or JPG, so a developer, a printer and someone filling in a conference form all get the file they can use without asking you to convert it.

  • Keep primary, dark-background and one-color variants side by side
  • Every variant is sanitized on upload and rendered at a fixed stage height
  • Downloads are unlimited on every plan
Which logo format goes where
Logos3 variants
Primary
On dark
Mono
north-primary.svgDownload as SVG

02 · Colors

Named colors, in the format the reader needs.

Each color has a name and a role, and shows HEX, RGB, HSL and CMYK at once. The whole palette exports as CSS variables, SCSS, a Tailwind config, JSON, plain text or an SVG swatch sheet, so it goes straight into a codebase or a design tool.

  • Copy a single value with one click
  • CMYK is computed from HEX and marked as an approximation
  • Palette exports are generated live from the current colors
How to document brand colors
Colors4 colors
Forest
#456455rgb(69, 100, 85)hsl(151, 18%, 33%)cmyk(31, 0, 15, 61)
Sand
#E9C6A3rgb(233, 198, 163)hsl(30, 61%, 78%)cmyk(0, 15, 30, 9)
Paper
#F4F1E7rgb(244, 241, 231)hsl(46, 37%, 93%)cmyk(0, 1, 5, 4)
Ink
#20332Frgb(32, 51, 47)hsl(167, 23%, 16%)cmyk(37, 0, 8, 80)
Export palette:

03 · Fonts

See the typeface with your own words.

Every font in a repository renders a live preview. Visitors type their own headline and drag a size slider, which answers “what does our font look like at 64 pixels” without opening a design tool.

  • Downloads are available where the license allows it
  • Note the source and license next to each font
  • Pair a display and a body font, and say which is which
Fonts · Poppins SemiBold40px
North. Made for the long walk.
Poppins-SemiBold.ttfPoppins-Regular.ttfLicensed: OFL

04 · Resources and FAQ

Everything else, with a name and a reason.

Resources are any file: guidelines PDFs, slide templates, social crops, a voice document. Each has a name and a description so people know what they are downloading before they do. The FAQ section answers the questions people ask anyway, right on the page.

  • Any file type; name and description are required
  • FAQ answers are plain text and render in the HTML for search and AI tools
  • Not built for archives of thousands of files; keep those in your storage
What to put in a brand kit
Resources4 files
  • PDF
    North brand guidelinesLogo clear space, color roles, type scale. 24 pages.
    3.1 MB
  • PPTX
    Slide templateTitle, section and content layouts in brand colors.
    8.4 MB
  • ZIP
    Social profile imagesSquare and banner crops for each network.
    1.2 MB
  • MD
    Voice and toneOne page on how North writes.
    6 KB

FAQ

Can we put the logo on a photo?
Which color goes on buttons?
Who approves a co-branded piece?

05 · Access and sharing

One link. Three ways to open it.

A repository is public, password-protected or member-only, and the address never changes when you switch. Start private during a rebrand, share the password with the agency, then flip it to public on launch day without re-sending anything.

  • QR code generated for the link, for packaging and event slides
  • gitbrand.com/embed/north renders without header and footer for iframes
  • Insights for members: views, unique visitors, referrers and downloads per asset
More on sharing a brand portal
AccessPublic
gitbrand.com/northAnyone with the link

The page is indexable and, with AI access enabled, publishes brand.json, llms.txt and the REST and MCP endpoints.

LinkCopy in one click
QR codeFor print and slides
Embed/embed/north

06 · AI access

Readable by people. Readable by models.

A public repository with AI access enabled publishes the same brand as brand.json, a Markdown page, llms.txt and llms-full.txt, a REST endpoint and an MCP server. An assistant asked “what is North’s primary color” can answer from the source instead of guessing.

  • Generated from the current repository; nothing to maintain separately
  • Private and password-protected repositories are excluded automatically
  • Switch AI access off per repository at any time
Everything about AI access 
# Public repositories with AI access enabled
GET https://gitbrand.com/north/brand.json
GET https://gitbrand.com/north.md
GET https://gitbrand.com/north/llms.txt
GET https://gitbrand.com/north/llms-full.txt
GET https://gitbrand.com/api/v1/repos/north
MCP https://gitbrand.com/mcp/north

# Private and password repositories publish none of these

07 · Companies and roles

One company. Everyone in the right role.

Repositories live in a company: yours, your studio’s or your client’s. Invite people as admins, editors or viewers and they reach every brand of the company with that role. Belong to several companies and switch between them from the account menu.

  • Admins manage members and billing, editors create and publish, viewers open and download
  • Colleagues who sign up with your work email domain can ask to join, and an admin decides
  • Share one repository with a client without adding them to the company
North Studio · Members3 people
Marta LindqvistAdmin
Theo ParkEditor
Rui AlmeidaViewer
Access requestSomeone with a northstudio.com email asked to join. Approve as editor or decline.

Deliberately left out

What GitBrand is not

A brand repository stays useful because it stays small. These are the things we chose not to build, so you know before you sign up.

Approval workflowsSign-off happens in the tools you already use. The repository shows the result.
Per-person download auditInsights count views and downloads per asset. No one is tracked by name.
A design editorLogo exports are the only transformation. Design happens in your design tool.
Archives of thousands of filesA repository holds the current identity, not every campaign asset ever made.

Plans

All of the above is on Free

Premium is billed per company. It adds unlimited repositories and removes the GitBrand footer. Companies, members and roles are included on every plan.

Free

$0
  • Up to 5 repositories per company
  • All seven feature areas, unlimited downloads
  • “Powered by GitBrand” footer removal

Premium

$10 / mo
  • Unlimited repositories
  • Remove the “Powered by GitBrand” footer
  • Custom domain (coming soon)
Full comparison

FAQ

Questions about the features

Do I have to upload every logo format myself?

No. Upload the SVG once and GitBrand exports SVG, PNG and JPG on demand. You can still add PNG-only logos if that is all you have.

Are the CMYK values print-accurate?

CMYK is computed from the HEX value and is an approximation. For print work, confirm values with your printer or a Pantone reference and note the result in the color description.

Can visitors download fonts?

Only when you upload the font files and the license allows redistribution. Otherwise the font section shows the live preview and a note on where to get the font.

Does a repository track who downloaded what?

It tracks what, not who. Insights show views over time, unique visitors, referrers, countries, and how often each logo, font, file or color is downloaded, copied or requested through the API. Visitors are never identified by name.

Can I belong to more than one company?

Yes. Create your own company and join the ones you are invited to, then switch between them from the account menu. Each person can run one Free company; upgrading it to Premium lets you start another.

What can I embed?

The whole repository. gitbrand.com/embed/{slug} renders the page without the GitBrand header and footer so it can sit inside an intranet or a client site in an iframe.

Put your brand in good order today.

Upload a logo, add three colors and two fonts, and share the link. The Free plan has everything on this page.