Features
Nine things a brand kit needs. Nothing it doesn’t.
A GitBrand repository is one page at gitbrand.com/your-brand with logos, colors, fonts, resources and a FAQ, one access setting, and machine-readable versions for AI tools. Repositories live in a company, where your team works with clear roles. No brand yet? The AI brand creator drafts one for you. This page walks through each part.
01 · Logos
Upload one SVG. Hand out every format.
Logos are uploaded as SVG and exported on demand as SVG, PNG or JPG, so a developer, a printer and someone filling in a conference form all get the file they can use without asking you to convert it.
- Keep primary, dark-background and one-color variants side by side
- Every variant is sanitized on upload and rendered at a fixed stage height
- Downloads are unlimited on every plan
02 · Colors
Named colors, in the format the reader needs.
Each color has a name and a role, and shows HEX, RGB, HSL and CMYK at once. The whole palette exports as CSS variables, SCSS, a Tailwind config, JSON, plain text or an SVG swatch sheet, so it goes straight into a codebase or a design tool.
- Copy a single value with one click
- CMYK is computed from HEX and marked as an approximation
- Palette exports are generated live from the current colors
03 · Fonts
See the typeface with your own words.
Every font in a repository renders a live preview. Visitors type their own headline and drag a size slider, which answers “what does our font look like at 64 pixels” without opening a design tool.
- Downloads are available where the license allows it
- Note the source and license next to each font
- Pair a display and a body font, and say which is which
04 · Resources and FAQ
Everything else, with a name and a reason.
Resources are any file: guidelines PDFs, slide templates, social crops, a voice document. Each has a name and a description so people know what they are downloading before they do. The FAQ section answers the questions people ask anyway, right on the page.
- Any file type; name and description are required
- FAQ answers are plain text and render in the HTML for search and AI tools
- Not built for archives of thousands of files; keep those in your storage
- PDF3.1 MB
- PPTX8.4 MB
- ZIP1.2 MB
- MD6 KB
FAQ
05 · Access and sharing
One link. Three ways to open it.
A repository is public, password-protected or member-only, and the address never changes when you switch. Start private during a rebrand, share the password with the agency, then flip it to public on launch day without re-sending anything. On Free, repositories are public; password, member-only and unlisted access are part of Premium.
- QR code generated for the link, for packaging and event slides
- gitbrand.com/embed/north renders without header and footer for iframes
- Insights for members: views, unique visitors, referrers and downloads per asset
The page is indexable and, with AI access enabled, publishes brand.json, llms.txt and the REST and MCP endpoints.
06 · AI access
Readable by people. Readable by models.
A public repository with AI access enabled publishes the same brand as brand.json, a Markdown page, llms.txt and llms-full.txt, a REST endpoint and an MCP server. An assistant asked “what is North’s primary color” can answer from the source instead of guessing.
- Generated from the current repository; nothing to maintain separately
- Private and password-protected repositories are excluded automatically
- Switch AI access off per repository at any time
# Public repositories with AI access enabled GET https://gitbrand.com/north/brand.json GET https://gitbrand.com/north.md GET https://gitbrand.com/north/llms.txt GET https://gitbrand.com/north/llms-full.txt GET https://gitbrand.com/api/v1/repos/north MCP https://gitbrand.com/mcp/north # Private and password repositories publish none of these
07 · Brand in your project
Your brand, saved into the project.
Agents can do more than read the brand. The Markdown brief and the MCP server give an assistant like Claude Code or Cursor ready commands to save your logos, fonts and files into a project under clear names, plus a stylesheet with every color and font as CSS variables.
- brand.css at gitbrand.com/brand/your-brand/main.css: --brand-primary and the other roles, dark theme colors and your fonts
- Every logo in the formats it supports: SVG as uploaded, PNG, JPG or WebP at any size
- Clear rules for the agent: which logo goes on dark backgrounds, exact hex values, and never redraw the logo
- Pin a published version so a project keeps the brand it was built with
# In Claude Code, Cursor or any agent with the MCP server > Add the North brand to this project get_download_plan · 8 files saved brand/north/ BRAND.md voice, rules, which logo where brand.json brand.css --brand-primary, @font-face logos/north-logo-primary.svg logos/north-logo-on-dark.svg logos/north-logo-primary.png fonts/north-font-heading.woff2 files/north-guidelines.pdf
08 · Companies and rolesPremium
One company. Everyone in the right role.
Repositories live in a company: yours, your studio’s or your client’s. On Free the company is just you and you share by link. With Premium, invite people as admins, editors or viewers and they reach every brand of the company with that role. Belong to several companies and switch between them from the account menu.
- Admins manage members and billing, editors create and publish, viewers open and download
- Colleagues who sign up with your work email domain can ask to join, and an admin decides
- Invite a client to one repository without adding them to the company
- A company page at gitbrand.com/c/your-company with your logo and public repositories, on every plan; unlisted or hidden on Premium
09 · AI brand creator
No brand yet? Start from a draft.
Describe the business in a few words and answer a few quick questions. The AI suggests names if you need one, then shows a palette, a font pairing and three different logo directions together, each built on what you picked. The brand voice comes last, you ask for changes in plain words, and the result becomes a repository.
- Three logo directions to start, then more like the one you like, or choose the type, the style and the colors yourself
- The logo you keep is saved as SVG, with the original drawing in the files
- Already have a brand? The AI assistant in the editor suggests taglines, colors, fonts and voice for it
- 1 AI brand a month on Free, 3 AI brands on Premium. A starting point to refine, not a finished identity
Deliberately left out
What GitBrand is not
A brand repository stays useful because it stays small. These are the things we chose not to build, so you know before you sign up.
Plans
All of the above is on Free, except the team and private sharing
Free companies are just you and share public repositories by link. Premium is billed per company: it adds your team with roles, unlimited repositories, private and password sharing, and removes the GitBrand footer.
Free
- Up to 5 repositories per company
- Six feature areas, unlimited downloads
- 1 AI brand a month
- Invite your team (the company is just you)
- Unlisted, private or password sharing
- “Powered by GitBrand” footer removal
Premium
- Unlimited repositories
- 3 AI brands a month
- Invite your team as admins, editors and viewers
- Unlisted, private and password-protected repositories
- Remove the “Powered by GitBrand” footer
- Custom domain (coming soon)
FAQ
Questions about the features
Can GitBrand create a brand for me?
Yes. Describe the business in a few words and answer a few quick questions. The AI brand creator suggests names if you need one, then shows a color palette, a font pairing and three different logo directions together, and writes the brand voice last. You keep what you like, ask for changes in plain words and turn the result into a repository. The Free plan includes 1 AI brand a month and Premium 3 AI brands, each with a set number of changes and logo images. It is a starting point to refine: check names and logos for existing trademarks before you use them.
Do I have to upload every logo format myself?
No. Upload the SVG once and GitBrand exports SVG, PNG and JPG on demand. You can still add PNG-only logos if that is all you have.
Are the CMYK values print-accurate?
CMYK is computed from the HEX value and is an approximation. For print work, confirm values with your printer or a Pantone reference and note the result in the color description.
Can visitors download fonts?
Only when you upload the font files and the license allows redistribution. Otherwise the font section shows the live preview and a note on where to get the font.
Does a repository track who downloaded what?
It tracks what, not who. Insights show views over time, unique visitors, referrers, countries, and how often each logo, font, file or color is downloaded, copied or requested through the API. Visitors are never identified by name.
Can I belong to more than one company?
Yes. Create your own company and join the ones you are invited to, then switch between them from the account menu. Joining is free. Each person can run one Free company, which is just them; upgrading it to Premium lets you invite your team and start another company.
What can I embed?
The whole repository. gitbrand.com/embed/{slug} renders the page without the GitBrand header and footer so it can sit inside an intranet or a client site in an iframe.
Put your brand in good order today.
Upload a logo, add three colors and two fonts, and share the link. The Free plan has everything on this page.