GitBrand

For founders and early teams

Look like a company before you have a brand team.

Investors want the logo for a portfolio page. A podcast wants it for the episode art. A new hire needs the colors for a deck. You do not have a brand team, but you can have a brand link. GitBrand is free for up to five brands.

The minimum viable brand kitFour things, one afternoon
  1. 01Logo

    Full mark and icon, on light and dark. Upload the SVG; GitBrand exports PNG and JPG.

  2. 023 colors

    Primary, secondary, neutral. Named, with the HEX written down once and copied everywhere.

  3. 032 fonts

    Heading and body, with where to get them. Live preview so nobody guesses.

  4. 041 paragraph

    What the company does, in the words you want quoted. Put it in the repository FAQ.

Who will ask

Four groups, one page

You do not need a 60-page brand book to be consistent. Put the four items above in a repository and you have answered most of the requests you will get this year.

Investors

WantsA logo for the portfolio page and a one-line description.
GetsSVG or PNG export from the logo card and the boilerplate from the FAQ. One link in the reply.

Press and podcasts

WantsA dark version for episode art, the exact HEX for a lower-third.
GetsLogo variants named by background, colors with HEX, RGB and HSL beside them.

Partners and directories

WantsYour logo at their size, with a transparent background.
GetsPNG export on demand from the same SVG, no designer in the loop.

New hires

WantsColors for a first deck, the logo for a signature, the fonts for a document.
GetsThe repository link in onboarding. Everything is there before their first question.

No card, no trial

The Free plan is the plan

Most startups need one repository, maybe two. The Free plan gives you five, with unlimited downloads and password protection, and shows a small “Powered by GitBrand” footer on the page. Premium, which is coming soon, adds unlimited repositories, a custom domain, team seats and roles, and removes the branding at $12 a month or $9 a month billed yearly.

Repositories over the limit stay readable; you simply cannot create more. Full details are on the pricing page.

FreeForever
Repositories
Up to 5
Uploads
Logos, fonts, resources
Downloads
Unlimited
Sharing
Public, password, member-only
Footer
“Powered by GitBrand”
Price
$0

Premium: unlimited repositories, custom domain, team seats and roles, no GitBrand branding. $12/month or $9/month billed yearly. Coming soon.

Plan for the rebrand

You will change the identity at least once

Because everyone has the link rather than the file, a rebrand means updating the repository and sending one message. Here is the order that works.

  1. Before

    Clone the repository as a private draft

    Duplicate the current brand and build the new identity in the clone. Nobody sees it at the original address.

  2. Switch day

    Replace the assets in the live repository

    Logos, colors, fonts and the paragraph, updated together. The link everyone already has now shows the new brand.

  3. Same day

    Send one message

    Team, investors, partners and press get the same link they had before, with a note to replace local copies.

  4. The week after

    Chase the places the old brand hides

    Email signatures, slide masters, social avatars, ad accounts and your own website footer.

Onboarding without a brand team

Paste this into your onboarding doc

New hires get the colors for their first deck, the logo for their email signature and the fonts for documents, without asking a founder. Replace the slug with yours and the snippet is done.

When someone asks a usage question, answer it in the repository FAQ. The next hire reads it there.

onboarding.md
## Brand
Everything brand-related lives at https://gitbrand.com/north
- Logo: download SVG or PNG from the Logos section (use the dark version on dark slides)
- Colors: copy HEX from the Colors section; Forest #456455 is primary
- Fonts: names and downloads under Fonts
- Company description: see the FAQ on the same page
Questions about usage: add them to the repository FAQ so the next person has the answer.

FAQ

Questions founders ask

Is GitBrand really free?

Yes. The Free plan includes up to five repositories, uploads for logos, fonts and resources, unlimited downloads and password protection. Premium adds unlimited repositories, team seats, custom domains and branding removal, and is coming soon.

We only have a PNG logo. Is that a problem?

You can upload it, but ask your designer for the SVG. Vector logos scale to any size and GitBrand exports PNG and JPG from them automatically.

Can we start private and go public later?

Yes. Access level is a setting on the repository and the link does not change.

Do we need design skills to set it up?

No. If you can name a color and paste a hex value, you can build the kit. GitBrand presents what you add; it is not a design editor.

Can investors and press see who downloaded what?

No, and neither can you see names. Members get Insights: views over time, unique visitors, where they came from, and which assets were downloaded. That tells you the kit is being used without tracking anyone individually.

Keep reading

Related pages

Press kit page Brand colors guide Brand kit checklist Pricing

One link for everyone who asks.

Logo, three colors, two fonts, one paragraph. Free for up to five brands, no design skills required.